Case Study

Bet 365

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A place to do business, packed with innovation and entertainment

Exhibition: IGB Affiliate London
Client: Bet 365
Location: ExCeL, London
Area: 118m2
Design
Build
Transportation
Installation
Shipping
Audio-visual
Entertainment

Bet365 is the world’s largest online sports betting company with over 90 million customers worldwide. Symbiosis has delivered all Bet365 double deck stands design, build & management requirements since 2010 to date.

Bet365 challenged us to create a striking two storey stand which reflects its key strengths as a rapidly evolving gaming brand: Innovation & Technology, Trusted, & Customer Service. The design also had to showcase the company’s new branding & corporate colour scheme.

“We’re delighted to work with Symbiosis. They deliver fantastic stand designs year in, year out. Always eye-catching & on brand. Symbiosis has helped us to become one of the first industry operators with a two-tiered stand, which has served to give us a dominant presence at our many events.”

Joint Head of Partner Marketing Services

“The service received from Symbiosis before, during & after the events has been exceptional. The team consistently exceed expectations by going the extra mile for us. In short, Symbiosis’ friendly & flexible approach ensures that they can cater to any & all exhibition needs & they come with the highest recommendation from Bet365.”

Joint Head of Partner Marketing Services

All Bet365 double deck stands are built using the new, technically advanced beMatrix Xtreme structure. They include an invitation only upper deck which is accessed via discreet side staircase. Over 20 individual meeting areas are required for scheduled at-show business appointments.

The large hospitality bar includes undercounter storage, chillers & drinks machines. It is always manned by bilingual fully trained staff. Additional secure storage & staff cloakroom is concealed under the stairs.

The 2024 stand showcased the company’s new branding making the most of the double decks large amount of wall space complete with LED panel video walls & LED lightboxes. While the stand was kept light & bright with ceiling-set LED downlights & banner mounted spotlights.

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